Amazon Has an Entire Store Dedicated to K-Beauty
Glowing skin, right this way.
When it comes to innovation and trends, K-beauty—that enduring nickname for skincare products with South Korean roots—is always ahead of the curve. By focusing on healthy, hydrated, and luminous skin, Korean beauty formulations tend to combine ancient and cutting-edge ingredients within a realm of gentle yet effective masks, moisturizers, serums, and more. Searching for the complexion of your dreams? K-beauty is a good place to start.
For a long time it took a bit of legwork to get your hands on a lot of these mythical finds, but Amazon’s made it easier with the launch of its dedicated K-Beauty store. Stocked with all sorts of products promising bright, dewy, flawless-looking skin, it’s a playground for both in-the-know beauty lovers and those just starting to experiment with constructing a personal regimen.
Below, eight of our current favorites.
Shed dead skin cells the K-beauty way with this gentle exfoliating serum. It uses allantoin—an anti-irritant known to both heal and moisturize—to help reveal your glowiest complexion. Hello, glass skin.
Fermented ingredients are one of 2022’s biggest K-beauty trends. This micro essence will get you there if you’re not already a fan. The fast-absorbing formula deeply hydrates and brightens as the active ingredients help lock in moisture and plump up the skin for a healthy glow.
Make the most of your double cleanse by adding this foaming formula to your regimen. It’s a Korean beauty best-seller that’s been reformulated with clarifying green tea probiotic-derived enzymes, soothing cotton extract, and hydrating hyaluronic acid that leaves skin radiant.
For a K-beauty take on retinol, look no further than this enzyme-rich, lightweight eye cream. It’s formulated with pumpkin extract (high in antioxidants and vitamins A, C, and E) and ginger extract (which helps cell turnover and creates a protective barrier) to hydrate, firm, and strengthen the skin barrier around the under-eye area. Plus, how cute?
Healthy skin is all about deep hydration—a K-beauty pillar. This dual-function, balm-like formula is highly concentrated with ceramides and mastic gum—an ages-old revitalizing ingredient—to create a powerful protective layer that strengthens and nourishes skin while brightening dull spots and combating wrinkles.
This oil cleansing balm removes all traces of makeup while deeply nourishing your skin. Lotus flower, marshmallow root, and lady’s mantle are the key ingredients to rid your dermis of dirt, add moisturize, and provide antioxidants for a pore-minimizing effect.
Slather on the rice ceramide moisturizing cream at the end of your P.M. routine to prevent moisture loss overnight. The nanotechnology used in this find reduces ceramides to fine particles, allowing for easier, long-lasting absorption that doesn’t feel sticky.
Green tea is a K-beauty staple—it’s an anti-inflammatory, great for fighting redness or acne-prone skin—as are sheet masks like this hydrating pack of ten. Whether you indulge daily or once a week, you can count on it for a quick burst of moisture.
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