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When it comes to gifting, nothing beats receiving (or giving) a fragrance set full of mini scents waiting to be discovered. That’s exactly how I was introduced to the world of Jo Malone, the British fragrance house beloved by, well, everyone it seemed. A friend gifted me a Jo Malone five-piece discovery set, and I was intrigued. Until then, my only memory of the olfactory haven was its cult-favorite candles and diffusers. Turns out those candles had cologne equivalents that smelled just as luxurious and breathtaking, and I took one for a spin: Lime Basil & Mandarin.
A Jo Malone fragrance is a signifier, at least to me, that you enjoy unique, energizing scents you wouldn’t normally find in someone's scent collection. Whether you favor toasty vanillas, bright spring notes, or winter warmth, there's a Jo Malone scent for every mood, price point, and stage of your life. Ahead, the 10 best Jo Malone scents to try.
Jo Malone London Myrrh & Tonka Cologne Intense
Key notes: vanilla, warm almond, lavender
Size 1.7 fl oz
The vibe: Jo Malone whipped up the scent equivalent of the day that transitions fall into winter. It’s still warm and toasty—thanks to the inclusion of tonka beans, vanilla, and tobacco—but the sparkling freshness of winter creeps in with lavender to balance out the woodsy edge.
Nordstrom rating: 4.7/5 stars
A Nordstrom reviewer said: “This is an intense fragrance that lasts quite a long time. I tried it, kept coming back to it every day I tried it before I decided to purchase. It's not one of the highest priced fragrances but for its price point I had to love it. Definitely try before you purchase, not for everyone.”
Jo Malone London Blackberry & Bay Cologne
Key notes: blackberry, bay leaves, cedarwood
Size: 3.4 fl oz
The vibe: Blackberries in scents, especially those that lean peppery and dark, may be incredibly intimidating. The Blackberry & Bay aroma by Jo Malone is rich and seductive without being overpowering. Your body is warmed by the scent of cedarwood and brambly leaves, which settles into a vibrant freshness.
Sephora rating: 4.4/5 stars
A Sephora reviewer said: “I will continue to purchase this product. The scent lasts all day. Its clean and not at all overpowering. It layers very well with other Jo Malone scents like EP&F. My husband always compliments me when I wear it.”
Jo Malone London Silver Birch & Lavender Cologne
Key notes: lavender, grapefruit, silver birch
Size: 3.4 fl oz
The vibe: Fill your room with a sense of chill and ease with the Silver Birch and Lavender scent from Jo Malone. It sparkles with citrus and lavender and settles in a woody blend of silver birch and roasted oak.
Nordstrom star rating: 4.3/5 stars
A Nordstrom reviewer said: “WOW! Just wow! I stopped at a Jo Malone boutique to discover this scent and was BLOWN away! The fragrance card I sprayed last for two days! I immediately jumped on Nordstrom’s site and ordered! I am floored by how lovely and calming this scent is. I hesitated due to the price previously of Jo’s perfumes however I am purchasing another immediately so I can rotate. Try this—you will not be disappointed!”
Jo Malone London Lime Basil & Mandarin Cologne
Key notes: amberwood, mandarin, basil
Size: 3.4 fl oz
The vibe: This comforting concoction smells like what a Caribbean beachside day feels like. Jo Malone melds peppery basil with white thyme and mandarin for a bright burst.
Nordstrom star rating: 4.7/5 stars
A Nordstrom reviewer said: “As a long time user of Jo Malone products, this is a staple scent in my collection. I like wearing this scent during warmer months. Strangers often stop to ask what fragrance I am wearing. I am stopped so often I feel I should have Jo Malone flyer information to pass out. [The] fragrance stays with you all day yet isn’t overwhelming.”
Jo Malone London Scarlet Poppy Cologne Intense
Key notes: vanilla, ambrette tonka beans, poppy
Size: 1.7 fl oz
The vibe: Blooms can be as intense and bold as woods and spices, too. Jo Malone’s iteration immediately hooks you with its deep-red packaging, but a whiff of scarlet poppy, vanilla, and iris, anchored by tonka beans, proves its staying power.
Nordstrom rating: 4.4/5 stars
Our expert says: “Seeing the word ‘scarlet’ on the bottle told me everything I needed to know about this scent—it’s bold and intense as the color it’s named after. I immediately enjoyed the hint of cherry in this scent. Scarlett Poppy is sexy and slightly floral, but now overpoweringly sweet.”— Nerisha Penrose
Jo Malone London Wild Bluebell Cologne
Key notes: bluebell, persimmon, white musk
Size: 3.4 fl oz
The vibe: Perfect for everyday wear regardless of the season, Wild Bluebell is a floral melange with creamy, powdery undertones. The spicy hook comes courtesy of clove buds and white musk.
Sephora rating: 4.5/5 stars
A Sephora reviewer said: “This fragrance is simply the best. It’s a great layering fragrance and it’s great on its own. It fades down to a lovely light scent that will not overpower or give the sensitive at heart a headache. Love it.”
Jo Malone London Orange Blossom Cologne
Key notes: clementine flower, white lilac, orris wood
Size: 3.4 fl oz
The vibe: Spring scents are typically stuffed with overpowering floral notes that are more predictable than alluring. Here’s a scent that turns rose, clementine, white lilac, and more into elegant, sparkling blossoms that evoke the feeling of a balmy April morning. Plus, it’s Kate Middleton’s favorite.
Nordstrom star rating: 4.5/5 stars
A Nordstrom reviewer said: “I don’t even like perfume but I love this one. It is fresh and invigorating, like a stroll through an orange orchard. Perfect for California...or for someone who wants to be transported to a sunny place. A little is all you need.”
Jo Malone London Wood Sage & Sea Salt Cologne
Key notes: sage, sea salt, ambrette
Size: 3.4 fl oz
The vibe: If you long for the feeling of wet sand between your toes, salty seawater dripping from your hair, and a gentle wind cooling you down, this smell allows you to relive that experience with every spritz. It is also the scent Sofia Richie Grainge wore on her wedding day.
Nordstrom star rating: 4.5/5 stars
A Nordstrom reviewer said: “This scent is so lovely! It can be worn by anyone and is so refreshing, I do wish it stayed put a while longer but the fragrance is by far the best and doesn’t feel heavy like some perfumes or colognes. My entire family wears it, so I would have to say it’s our Signature go to! Try it, you will love it!!”
Jo Malone London English Pear & Freesia Cologne
Key notes: william pear, freesia, patchouli
Size: 3.4 fl oz
The vibe: This scent blends the juiciest pear with a fresh white freesias, patchouli, and woods that keeps you smelling delicious—but in a mature way—all day long.
Sephora rating: 4.2/5 stars
A Sephora reviewer said: “This cologne is very gentle and light. It smells sweet, not in a heavy way. You can smell the roses and the sweet notes of fresh pears, so yummy :)”
Why Trust ELLE Beauty?
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Since joining ELLE.com in 2017, she has interviewed countless beauty professionals and has personally tested the latest and greatest fragrances. In 2022, Penrose was nominated for a Fragrance Foundation Award for her coverage of Spell On You by Louis Vuitton.
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