Safe Word: Tiffany & Co. Serves a New Pop-Up at the 2025 US Open
Safe Word is a series highlighting the latest trends in the jewelry market, keeping you up-to-date on all things that sparkle and shine.
Summer might be winding down, but the world of jewelry is still spinning. This month started strong with Danish jewelry brand Kinraden opening its new flagship store in Copenhagen during fashion week, and with the US Open happening throughout the last half of the month, the accompanying jewelry is sure to serve. For the rest of August, we’ve got you covered with all the happenings worth knowing about.
Tiffany & Co. Unveils Dazzling Pop-Up at US Open
Tiffany & Co. has opened its 2025 US Open pop-up to coincide with the two-week tournament, stationed at the Fountain Plaza at the USTA Billie Jean King National Tennis Center. The pop-up exhibits the Men’s and Women’s Singles Championship trophies, made by Tiffany’s master silversmiths each year, which will be awarded to the winners come September 7. Tiffany & Co. also created a one-of-a-kind HardWear by Tiffany tennis racket, inspired by the house’s iconic jewelry collection. The golden racket is adorned with five total carats of diamonds and is presented alongside a 24K-gold vermeil tennis ball, seamed with seven carats of diamonds. And, of course, the pop-up is lined with Tiffany-blue tennis balls. The pop-up, which is accompanied by a Meta AI experience for visitors, will be open for the duration of the tournament.
Kinraden Opens First Flagship Store in Copenhagen
Kicking off Copenhagen Fashion Week, Danish jewelry brand Kinraden unveiled its new flagship store in the heart of the city this week. Founder and designer Sarah Emilie Müllertz—who also happens to be an architect—designed the space herself as a physical expression of Kinraden’s philosophy of sustainability, intentionality, and quiet refinement. Part boutique, part gallery, the store features modern jewelry displayed amid locally sourced and repurposed materials, bringing the brand’s ethos to life in every detail.
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