The campaign for the long-awaited foundation line from Pat McGrath, affectionately known as the ‘mother of make-up’ by fans and followers, has arrived.
Captured by legendary fashion photographer Steven Meisel, models including 17-year-old Damian Hurley – Elizabeth Hurley’s son – showcase the new Skin Fetish Sublime Perfection System: a trio of complexion products which mark the make-up artist's debut foundation formulation.
Of the new campaign McGrath said: “Working with our amazing cast including Sonjdra [Deluxe], Damian [Hurley], Violet [Chachki], Zheng [Zhang], Shanelle [Nyasiase], Blesnya [Mihner] and Primrose [Archer], has been simply magical and made this set so fun and easy – being surrounded by a luminary line up of divine beauties who are McGrath Muses.”
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This marks Hurley’s modelling debut, who is not only following in his mother’s footsteps (Elizabeth has been an Estée Lauder ambassador since 1995), but looks remarkably like her with his bombshell brunette hair styled by famed stylist Guido.
Naturally, his complexion (in line with the fellow campaign stars) looks radiant sporting one of the 36 foundation shades, which McGrath told Bazaar "is the amount that I need to reach all skin tones and skin colours - at this moment".
She shares her foundation and powder application tips, here, where you can find more information on the Skin Fetish Sublime Perfection launching 26 July.
For now, discover the top-selling Pat McGrath Labs products to inspire your make-up bag:
PAT MCGRATH LABS Mothership V Eyeshadow Palette Bronze Seduction
Bridget March is the Multiplatform Beauty Birector at Harper’s Bazaar, overseeing all beauty and wellbeing content on the UK website and YouTube channel.
From news and interviews to tutorials and treatment reviews, she answers the beauty questions you’re searching for with expert advice (see the renowned #SkinSchool franchise for evidence), taking deep dives into the latest trends (from polynucleotides to Profhilo), and sharing the products A-listers really use (via the ‘Inside my beauty bag’ video series).
Bridget has written for various brands within the Hearst portfolio and beyond, and was formerly Digital Beauty Editor at Cosmopolitan. She lives with her husband and two sons (plus a baby on the way!) in the Cotswolds.
Follow Bridget on Instagram @bridgetmarch
