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Amazon Prime Day 2: Every Beauty Deal You Need To Know About Today
From Elizabeth Arden retinol to the original Olaplex, via a ridiculously good skincare deal, the very best buys are all here...

Forget Black Friday (for now, at least) because right now you'll find the best deals over at Amazon. Why? Because the retailer has just launched its Prime Big Deals Day: a 48 hour discounting party where you'll be able to replace your straighteners, upgrade your IPL machine and try that luxe new night cream all for a snip of the usual price.
When is the Amazon Prime Big Deals Day?
But first: what actually is the Big Deals Day? Essentially, it's the second coming of the retailer's Prime Day sale, which loyal Prime members will know is the best day of the year to make those heavyweight investments.
Technically, the Big Deals Day actually spans two days... confusing we know, but when there are deals this good you won't find us complaining. This year, the two-day extravaganza falls from October 10-11, and all you need to be able to get access is a Prime membership (or a 30-day free trial, just saying...)
What beauty deals can you buy on Amazon Prime Big Deals Day?
While you might have your preconceptions about the products on offer here, scroll deep and you'll actually find some brilliant brands and long-loved products. We're talking everything from swanky Elemis skincare kits and high-tech ghd hair tools to everyday cleansers, night creams, and Philips Sonicare's super-smart electric toothbrushes (you know yours is on its last legs).
In short, Amazon Prime Big Deals Day is the best time to pick up anything you missed (and have since come to regret) back in the Summer's original Prime day. And, if you're not already a Prime member (ummmm, why not?) sign up below.
Here, see the Prime deals we'd recommend snapping straight up today.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder


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