2025 has seen all manner of chic, bouncy bobs dominating our algorithms, from Italian bobs to the 'old money' style and the newly upgraded graduated bob. But it seems that for summer - and what is expected to be a short-lived heatwave in the UK - a softer, shorter shape is cropping up as the warmer weather takes hold, as proven by Victoria Beckham's latest cut.

Eschewing her lob haircut and the old school graduated bob for which she became synonymous during her Spice Girls era, Beckham just debuted her shortest hairstyle for years – a chin-grazing 'uncut' bob.

The business founder and beauty mogul debuted her soft, new cut in an Instagram video while getting her and make-up and hair done, which revealed soft layers with a choppier style, and a much shorter finish – a haircut stylists are predicting will dominate this summer.

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victoria beckham new bob
Victoria Beckham Instagram

'The undone messy bob is definitely gaining popularity right now,' agrees Mitchell Ladbrook, a Senior Stylist at Nicola Clarke x John Frieda salons. It speaks to growing demand both for shorter hairstyles (see: the rise of the pixie cut) but also a move towards less uniformity and perfected hair. The chicer blunt bobs feel more like a nod to 'quiet luxury', while these messier, more textured cuts feel cooler and fresher.

victoria beckham bob
Instagram

A style such as Victoria's does require a specific cutting technique, in which a hairdresser usually cuts choppy layers into the hair, and regular salon visits. 'Make sure you are in for regular appointments to keep it fresh and in shape,' adds Ladbrook.

When it comes to styling, less really is more – you want it to look lived in and with plenty of movement. You can either use a round brush to create texture or simply rely on a few styling products and leave your hair to dry naturally. For a textured, uncut bob I would use Sam McKnight Sundaze Sea Salt Spray for a natural beachy style texture and Sam McKnight's Cool Girl Spray on dry hair. It's ideal if you don’t like too much product in your hair, as it’s super light but still achieves that textured look,' he shares.

Imbue Curl Defending Heat Protection Mist
Imbue Curl Defending Heat Protection Mist
Anti Frizz Crème
Ouai Anti Frizz Crème
Save The Do Heat Protection Style Starter
Hair By Sam McKnight Save The Do Heat Protection Style Starter

Haircare is paramount too. 'Start with a good shampoo and conditioner to keep the hair nourished, a heat protector spray and generally I would always use a volume spray or mousse in the roots,' adds Charlie Williams, Gielly Green Signature Stylist.


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Amelia Bell
Multiplatform Beauty Director

Amelia Bell is the Multiplatform Beauty Director for ELLE UK and Harper’s Bazaar, developing beauty strategy, writing, editing, and commissioning, and leading beauty content across both sites. Amelia has a particular interest in wellness and longevity, exploring the skin-mind connection, and decoding the latest treatments, tweakments and runway trends. She also has bylines for Women's Health, Refinery29, British Vogue, Harrods Magazine, and more.