2018 gave us a lot of things, from the beauty industry's 'dramageddon' to Bella Thorne's Filthy Fangs make-up line... What. A. Year.
Along with a boatload of scandals, the year also gave us some dreamy new make-up discoveries, and if like me, you've been wondering which products set the internet's hearts on fire, then you're in luck... Instagram's No1 beauty authority on new make-up launches, @TrendMood1, recently released a series of polls to find out which products the beauty community thought were the best of best in 2018. With 1.2 million make-up-obsessed followers, it's fair to say these polls give a pretty accurate representation of the thoughts and feelings of the beauty world's most active Instagrammers.
Here's what they thought...
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Foundation
With 69% of the votes, Too Faced's Born This Way Foundation was voted best foundation of 2018, beating Estee Lauder's Double Wear.
Concealer
Tarte Shape Tape Contour Concealer with Quickie Blending Sponge
Tarte's Shape Tape Concealer remains the reigning champion when it comes to full coverage, it received 78% of the votes, beating Too Faced's Born This Way Sculpting Concealer.
Lip Product
Hardly a surprise, Fenty Beauty's Gloss Bomb stole the show with 73% of the votes, beating Jeffree Star's Velour Liquid Lipsticks.
Eyeshadow Palette
Annoyingly, the very best eyeshadow palette of 2018 - James Charles' Morphe Artistry Palette, has sold out worldwide, BUT we hear there are more coming soon, so make sure you sign up to the waitlist here. It got 66% of the votes, beating the Desi x Katy Friendcation Palette.
So, if you haven't tried any of the above, make sure you add them to your 2019 shopping list stat, because the internet has spoken and these are officially the best of the best. Also, check out @TrendMood1's post below to see which other products/beauty brands the internet fell for over the year...
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
