Cast your mind back to September 2014.
Amid the Scottish Independence Referendum and the release of Lena Dunham's first book Not That Kind of Girl, Taylor Swift was gearing up for the release of 1989 – a Grammy Award-winning album that would catapult her from 'girl next door' country singer to bad ass pop sensation, boasting a 'squad' of friends including Gigi Hadid, Cara Delevingne and Karlie Kloss.
The same month, T-Swift gave an intimate cover interview with Rolling Stones magazine, explaining her upcoming track Bad Blood was inspired by her feud with a fellow female pop star, rumoured to be Katy Perry.
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As we all know, one of the lyrics from the Bad Blood is "You know it used to be mad love".
So, it's odd that Katy Perry's new perfume is called 'Mad Love' – a follow up to the Teenage Dream singer's 2015 perfume, Mad Potion.
Now, of course Swift doesn't own the phrase 'mad love' and the name of Perry's new perfume's could just be an innocent coincidence.
Or maybe not.
We'll let you be the judge...
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
