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Everything You Need To Know About Amazon’s Skincare Brand Belei
Amazon's new skincare promises to be as efficient as their Prime delivery service.
Amazon is the modern version of Willy Wonka and The Chocolate Factory. As an adult you can get anything your heart desires delivered to your door, from snacks to a flat screen TV you don’t need. But now the online retailer is expanding into the realm of beauty with its very own skincare brand: Belei.
Having launched its own make-up brand, Find Beauty, earlier this year, we're seriously excited for Amazon's latest venture in to the world of skincare. There are 19 items in the range so far, from detoxing moisturisers to vitamin boosters and pricing ranges from £8 to £20 which is a total bargain. The brand is all about simplicity and efficiency, moving away from the 12-step skincare trend and embracing a more pared back approach to your morning routine.
'We’ve taken a simple approach to skincare with this line, and built products around ingredients with proven effectiveness. Products feature sought-after ingredients such as peptides, hyaluronic acid, vitamin E and charcoal to help fight dehydration, dullness, fine lines and dark spots. We offer these products at great prices so that customers don’t have to sacrifice quality for cost,' says Amazon.
Intrigued? We've rounded up the five Belei skincare products you need to add to your wish list ASAP...
Ultra Sensitive Gentle Cleansing Milk - £8
Specifically developed for sensitive skin, this doesn’t contain any fragrances or nasties, so won’t leave skin as dry as a desert. Apply morning and night to remove any post-tube dirt and leftover traces of make-up.
Vitamin Booster Serum - £20
This light-weight serum is packed with vitamin C and E, as well as super berries to give skin a full detox. Its main aim is to target the first signs of ageing and leave skin as hydrated as a watermelon. Pretty ideal for the winter months.
Deep Cleansing Charcoal - £12
Who doesn’t love a charcoal mask? This acts as a magnet for any grime that doesn’t belong in your pores, without leaving skin parched and tight afterwards. Apply for 10 minutes until the mask turns grey and then wash off. Voila! No pores to be seen.
Detox Ultra-Light Moisturising Gel - £16
When skin is dehydrated, our first reaction is to reach for a heavy oily cream but turns out this can sometimes make the situation worse. A gel is your best step forward, to gently hydrate skin without unbalancing and causing pesky spots. This contains a UV filter, to protect against environmental damage and keeps skin hydrated for up to 24 hours.
Dark Circle Softening Eye Cream - £18
No one in history has ever regretted using an eye cream. Although they may be an easy step to forget, they are vital in protecting the delicate under eye area. This contains Vitamin C & E to brighten the under-eye area and leave skin feeling plumped.
Charlotte Bitmead (she/her) is the Senior Beauty Writer at Cosmopolitan UK. She has over six years experience writing about beauty and has previously written for ELLE and The Sunday Times Style, covering everything from politics to sustainability to inclusivity within the beauty industry. When she’s not writing in-depth features, testing out the newest skincare fad or trying to decide what nail art to get, you can find her overspending in bookshops or shouting at Arsenal matches. Find her on LinkedIn
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