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The 11 Best Korean Skincare Products And Brands To Know In 2025
An extensive guide to the gold tier of K-beauty products, brands and ingredients.

Whether you're a self-proclaimed 'skintellectual' or you've recently entered TikTok's skincare wild west (don't worry, according to a study by 47 Skin, that's where 64% of 18-34 year olds get their beauty advice now), you're probably pondering why Korean skincare is such a big deal. From coveted water-gel sunscreens to new-age ingredients that furrow all our brows (hello, snail mucin), it's safe to say that social media has amplified our obsession with K-beauty tenfold. As avid skincare testers, the ELLE UK Beauty Team can concur that the hype is not misplaced.
In many ways, Korean skincare has been at the forefront of beauty innovation; many glow-giving viral skin hacks can be traced back to K-beauty ideas. Glass skin? Slugging? Barrier creams? All best-loved Korean beauty trends, and the domination is only set the continue throughout 2025. According beauty retailer JustMyLook's skincare educator Hayley Walker, cloud skin, fermented ingredients, skin cycling, moisture sandwiching and plant-based mucin are all ones-to-watch for the upcoming year.
'Following the success of glass skin in 2024, this sought-after aesthetic crosses over into 2025 but with a slight revamp,' says Walker. 'While 'cloud skin' will still possess the luminous glow effect of glass skin, this Korean trend will emphasise a softer focus, leaning more towards a slightly matte finish. This trend perfects the balance of hydration with lightweight matte textures to achieve flawless skin with a soft, iridescent glow.'
Read on, for the very best Korean skincare brands and products, as tried and tested by the ELLE UK Beauty Team.
The Best Korean Skincare Products For Glass Skin
The 5 Best Korean Skincare Brands
CosRX
If your biggest skincare woes are breakouts and congestion, allow us to direct you to CosRX. Founded in 2013, the brand has garnered a huge following for its nifty Master Pimple Patches and pore-refining Blackhead Power Liquid. Not to mention, it's also where the snail mucin skincare trend began.
Dr Jart+
For redness and rosacea-prone skin types, Dr Jart+ is the ultimate one-stop K-beauty brand. Many of its famous cica and tiger grass blends have earned a spot in our editors beauty routines, from SPFs that instantly counteract acne-prone inflammation (shoutout, Camo Drops), to playful jelly sheet masks that pack a punch in hydration.
Thank You Farmer
So, you're looking for a K-beauty sunscreen? Trust us, Thank You Farmer Sun Project Water Sun Cream SPF50+ is the one to beat. While this luxurious brand boasts a hefty line of hydrating textures, this product alone is enough to earn it a spot in our top five Korean skincare brands.
Laneige
Famed for its glossy Lip Sleeping Mask (which has found its way into many a celebrity beauty bag), Laneige is the perfect entry point into Korean skincare. As the majority of the formulas opt for hyaluronic acid and peptides over potent actives, its moisturising range makes for an effortless hydrating beauty routine that also works well for teen skin.
Aestura
The new kid on the block, Aestura is our latest go-to brand for barrier care. Its nurturing range of lightweight textures is ideal for restoring a compromised complexion, particularly if you've overdone it on retinols and acids. The best part? Despite delivering an impressive level of moisture and restoring skin to a calmed state, these gentle formulas never feel heavy or excessively rich.
The Best Korean Skincare For Glass Skin
Katie Withington (she/her) is the Beauty Writer, at ELLE UK and Harper’s Bazaar. Working alongside the ELLE UK Beauty Team, she covers all things beauty for both print and digital, from finding backstage make-up trends at London Fashion Week and investigating buzzy skincare ingredients, to unzipping the beauty bags of Hailey Bieber and Margot Robbie. Prior to joining ELLE UK in 2022, Katie studied (BA) Fashion Journalism at London College of Fashion and has previously contributed to Red, Good Housekeeping and Prima.


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