To the magpies, Mejuri’s Black Friday sale is one of the best of the year: after all, it's not often you can snap up jewellery as classic and chic as this with a generous reduction.
From today, you can save a very generous 25% off almost every single thing. The only condition is that you need to spend over a £100 threshold which, let's be honest, isn't the hardest thing you'll do today.
SHOP THE MEJURI BLACK FRIDAY SALE
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The appeal of Mejuri is fairly easy to understand. The brand has gone from under-the-radar to celebrity favourite since its launch in 2015: Adele, Bella Hadid, Hailey Bieber, Selena Gomez and Rosie Huntington-Whiteley are all fans. Characterised by its sleek and modern designs, the Canadian brand sells beautifully crafted jewellery at not so prohibitive prices by dodging traditional industry markups and removing middle men (like Beauty Pie, but for your jewellery box).
Even though the brand is famed for its accessibility, you'll still rack up a significant bill if you purchase more than a couple of items (especially if you venture into the diamond-laced fine-jewellery collection). So, whether you're on the hunt for the perfect earrings to gift at Christmas, or fancy treating yourself to something sparkly for party season, Black Friday is the time to splurge.
Not sure which pieces of jewellery to head straight for in today's sure-to-sell-out sale? Follow our lead, as we've been mentally wishlisting for months. Here's everything we're hoping to get our hands on in Mejuri's seasonal spectacular...
Mejuri Black Friday sale: what the ELLE editors are shopping
Celeb Favourites
If you're overwhelmed by the options in this year's Mejuri Black Friday sale, take your inspiration from our favourite It Girls. We’ve got our eye on the 14k Yellow Gold Garnet Heirloom Ring, which has been seen on the fingers of both Bella Hadid and Taylor Swift, as well as Selena Gomez' favourite Patra earrings.
Flawless Gifts
If you’re looking to minimise your shopping cart total as much as possible, we've got you covered. The brand has a plenty of covetable items under £150 year-round – so with a Black Friday discount code these pieces will become even kinder to your wallet, and you'll look like an even more generous sister/mother/partner this Christmas.
Fine Jewellery
Anything made using solid metals, rather than gold-vermeil or sterling silver, counts as fine jewellery. You don't have to spend a fortune to own demi-fine pieces that'll last you a good few years, but fine jewellery is a wise investment because it's a forever thing. Yes, we really mean forever.
When is Black Friday?
Black Friday usually falls on the fourth weekend of November, which this year is November 29.
Does Mejuri take part in Black Friday?
Yes! The Mejuri sale is live now.
When does the Mejuri Black Friday sale begin?
This year's sale runs from November 25 - December 2, with M+ Members getting early access on November 22.
What about Cyber Monday?
Mejuri's sale will extend through the weekend into Cyber Monday, which falls on December 2 in 2024.
What even is Black Friday?
Black Friday was originally an American holiday, thought to be kick-started by department store Macy’s in the 1930s. The annual event didn't get its name until later on, when it grew in popularity during the 1980s.
It wasn't until decades later, in 2010, that the UK started cashing in on the shopping event. First up, Amazon: the e-tailer began offering customers online discounts and deals on the same day as the sales in the US. Fast forward to 2024 and Black Friday is basically bigger than Boxing Day sales, with most high street and even some luxury stores taking part.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
