Every year, The Outnet's Black Friday sale is so good, we're surprised we're worthy of such greatness, quite frankly.
If you're here, it's likely you're no stranger to the Black Friday game. You'll be well aware of the discounts you can score on German fashion platform Mytheresa, the hyper-cool e-tailer Luisaviaroma, and of course the style stalwart Selfridges – but it's fair to say that The Outnet's annual sale may have passed you by before.
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Yes, everything on the past-season designer site is heavily discounted all year round already, but Black Friday is your chance to turn that savvy investment into an absolute steal. This year, the retailer's sale is its biggest and best yet, with a whopping extra 25% off (almost) everything on the site, including best-sellers and major designer brands. Just enter the code 'BLACKFRIDAY' at the checkout to see your total shrink down.
The 2024 edition of Black Friday kicks off on November 29, and we're predicting that the sales will continue over the weekend all the way through to Cyber Monday on December 2.
The Outnet Black Friday: ELLE's Top Picks
- The classic knit: Maje Lace-Up Turtleneck, was £279, now £126
- The designer bag: Jacquemus Le Bisou Bag, was £645, now £355
- The party dress: Alessandra Rich Velvet Maxi Dress, was £1,625, now £549
- The timeless coat: Theory Double-Breasted Wool Coat, was £855, now £288.75
- The bomber jacket: Halfboy Leather Bomber, was £1,390, now £496.50
With that said, remember the rule: it's only a bargain if you'll actually wear it more than a handful of times. Just because it's Black Friday doesn't mean you should throw all common sense out the window and frantically start panic-buying for fear of missing out on a bargain. Overconsumption is not only ugly, but it's seriously bad for the environment.
To really win in the sales this year, stick strictly to the things you not only desire but really need – whether it's a pair of new jeans or sturdy knee-high boots that will see you through to spring and beyond.
Secondly, consider what staple items you need in your wardrobe, be it a camel coat, a wooly scarf, or even a perfect 90s slip dress. And finally, ahead of Christmas, it's a good time to consider what gifts you might be able to snap up in the sales, so make a list of who you need to shop for and what they might like.
So this year, don't succumb to the perils of the impulse purchase, and shop a little smarter. To help you on your way, these are the very best bits that are up to 70% off at The Outnet right now. Add to wishlist now or forever hold your peace.
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Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder