Rosie Huntington-Whiteley is an entrepreneur who, in our eyes, can do no wrong. It’s a bold statement, granted, but a valid compliment given the model’s astute eye for business.
It’s hard to believe it’s been 10 years since the model partnered with the British high street giant Marks & Spencer to launch her now best-selling underwear range (a piece from Huntington-Whiteley’s collection sells every 30 seconds). Fast forward eight years and the model launched a beauty editorial site and debut beauty brand, both titled Rose Inc.
Now, to mark her decade-long relationship with M&S, the mother-of-two has decided to launch her very own loungewear collection.
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From today (Thursday November 17), shoppers are able to get their mitts on the new Rosie HomeWear line – a collection made up of 10 key pieces designed in collaboration with Rosie and the experts behind M&S’ lingerie, with prices ranging from £20 to £35.
In true Rosie style, the colour palette for the collection is muted, comprising of soft, warm neutral tones, and features separates which can be easily mixed, match and layered, whether it’s a rib jersey body, roll neck or pair of cuffed wide leg trousers.
In a similar vein to SKIMS, each piece has been designed with comfort and style in mind, with the versatility to take you from living room sofa to lunch with friends.
Shop Rosie Huntington-Whiteley HomeWear
Better yet, the collection is made from responsibly sourced cotton through M&S’ Better Cotton Programme, as well as recycled polyester.
‘Rosie HomeWear features a relaxed, modern aesthetic designed with softly structured fabrics developed exclusively for the collection,’ says Soozie Jenkinson, Head of Lingerie Design. ‘Immaculate attention to detail, cut and proportion underpins each piece creating a versatile wardrobe enabling the customer to create their own personal downtime style.’
The Rosie HomeWear line is available to shop online on M&S now.
Shop Rosie Huntington-Whiteley's Style: Recreate The Model's Luxe Wardrobe
![capri, italy june 10 rosie huntington whiteley attends the jacquemus la casa cruise at casa malaparte on june 10, 2024 in capri, italy photo by stephane cardinale corbiscorbis via getty images](https://cdn.statically.io/img/hips.hearstapps.com/hmg-prod/images/rhw-jacquemus-6667236e84d39.jpg?crop=1xw:1xh;center "Jacquemus "La Casa" Cruise In Capri - Arrivals")
Katie O'Malley is the Site Director on ELLE UK. On a daily basis you’ll find Katie managing all digital workflow, editing site, video and newsletter content, liaising with commercial and sales teams on new partnerships and deals (eg Nike, Tiffany & Co., Cartier etc), implementing new digital strategies and compiling in-depth data traffic, SEO and ecomm reports. In addition to appearing on the radio and on TV, as well as interviewing everyone from Oprah Winfrey to Rishi Sunak PM, Katie enjoys writing about lifestyle, culture, wellness, fitness, fashion, and more.
