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The Top 10 Hottest Products That The Fashion Set Can't Get Enough Of, Revealed
From Coach's viral Brooklyn bag to COS' perfect chunky cashmere jumper, these are officially the most in-demand items of the moment.
If you're anything like us, you want to know the products everyone is 'gramming, adding to their wish lists and, more importantly, actually buying. Thankfully, fashion shopping platform Lyst's quarterly chart of the ten hottest products has revealed exactly that.
By looking at search and shopping data, social media mentions and those all-important 'sold out' notices, Lyst has figured out which items we have been lusting after the most over the past few months and, to be honest, we don't see our desire abating any time soon.
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From the COS cashmere jumper that we've been wearing on repeat, and the Skims X The North Face collaboration that sent the internet into a veritable meltdown, to the slouchy Coach bag seen on the shoulder of every style-savvy It-girl around – and covered in kitsch charms aplenty, of course – there's something for every taste and price point. In fact, this is one of the most affordable Lyst hotlists ever, with the average price of products featured down by 27% year-on-year.
So, whether you're looking to treat yourself, or are simply curious to find out what everyone else has been shopping, these are the top 10 hottest products of the moment...
An It-bag that won't completely break the bank? Sign us up. It's little wonder that Coach's soft leather Brooklyn style has sold out multiple times over already, so get it while you still can.
We've been proponents of UGGs as a winter footwear staple for years now, so we couldn't be more delighted to hear that we're not alone.
Miu Miu's fleece sweatshirts are the perfect mix of style and practicality. We'll be layering the still-in-stock sleeveless iteration over a pleated mini-skirt and chunky biker boots for the rest of the season.
The obsession with kitsch, girly bag charms is showing no signs of slowing, and Coach's metal cherries are the most in-demand of all. Keep an eye on the resale sites to nab the sold-out bright red original or opt for this more low-key black and silver version. We've also spotted something very similar (and even more affordable) at M&S.
The search for the perfect chunky cashmere jumper is finally over thanks to COS – and it's still in stock.
Rosie Huntington-Whiteley's capsule collection for Wardrobe.NYC was nothing short of a stroke of genius. If you only shop one thing, make it this perfectly sculpted blazer dress, that looks just as chic with a pair of jeans as it would with a pair low-denier tights and heels.
The entirety of Skims' neutral-toned skiwear collection for The North Face unsurprisingly sold out within seconds, and has since been spotted on the slopes everywhere from Gstaad to Aspen. You can still secure the cult Retro Nuptse jacket via resale sites like StockX, for a higher price of course.
Penny Lane coats are back in a big way, and it's all thanks to London-based designer Charlotte Simone. Her latest limited-designs were spotted on the likes of Taylor Swift, Emily Ratajkowski and Charli XCX, before promptly selling out as soon as they dropped online. Luckily, Free People still has a few in stock, including this fabulous leopard-print style.
A longtime Fashion Editor favourite, & Daughter is an independent British knitwear brand specialising in modern classics. Its best-seller? This poppy red wool cardi, that the cool girls are layering over turtlenecks for winter, and unbuttoned over a white tee come spring.
Every capsule wardrobe needs a good pair of Penny loafers, and Massimo Dutti's are some of the best – and most affordable – around.
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
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