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The Best Lingerie Brands To Know About Right Now
ELLE's edit of the best lingerie to invest in now, whether you're all about invisible thongs or 'granny' pants.
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Deliberating the best lingerie brands to buy from is a tricky one: for so many of us, underwear shopping is hard enough at the best of times. But whether you're strictly a 'granny pants' woman or a die-hard Agent Provocateur fan, you can't deny the importance of investing in good underpinnings.
They provide a solid foundation for any outfit – there's a reason VPLs are no longer a thing, and it's thanks to seamless thongs – but they can also reflect your mood. Luckily nowadays, there's a lingerie brand to suit your every need. Are you feeling fancy and looking to treat yourself to a luxurious and intricate set? We'd recommend heading straight to La Perla. Seeking something ultra-soft and practical to complement your WFH loungewear wardrobe? You can't do much better than Skims. Or, how about the perfect in-between, that offers comfort and style in equal measure? Intimissimi, Eberjey and Dora Larsen are the names to know.
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From size-inclusive staples and sustainability stars, to the underwear so good you'll want to rock it as outerwear instead, we've found all the best lingerie brands for every price point.
Best lingerie brands by category
- Best for inclusive shapewear: Skims
- Best for sexy lingerie: Agent Provocateur
- Best affordable lingerie brand: Intimissimi
- Best for cotton undies: Cou Cou Intimates
- Best for stretch lace: Hanky Panky
- Best sustainable lingerie brand: Stripe & Stare
- Best seamless lingerie brand: Commando
- Best lingerie brand for essentials: M&S
How to shop for lingerie online
Buying bras online isn't the easiest, as sizes differ between brands. However, if you're keen to avoid schlepping to the high street, fret not. Plenty of retailers offer an online bra-fitting consultation or you can suss things out for yourself using Nudea's genius tape (buy here for £5), which takes an accurate underband reading using a slider fastening and even measures each individual cup size separately.
If you know your size but you're unsure of what styles will suit, there are a few basic rules to arm yourself with. Triangle and non-wired styles are generally easier for A-C cups as they usually don't provide a huge amount of support (although brands such as Understatement are proving that soft cups can work for big busts, too). Padded styles will give a fuller shape, while unlined bras create a more natural-looking silhouette. Finally, there's a big difference between balconette and high-apex cups, so pay attention to your breast shape and zoom in on product detailing for a good indication of whether something will fit your brief.
Keep scrolling to see ELLE UK's pick of the 32 best lingerie brands to shop in 2025:
SKIMS
Best for: Inclusive shapewear
Size range: XXS–4XL
Must-have: Unlined Plunge Thong Bodysuit
When Kim Kardashian launched SKIMS in September 2019, she brought shapewear into a whole new era. Her ultra-stretchy control collection boasts a plethora of cuts designed for backless, one-shoulder, slit-side and plunging clothing – and it's actually comfortable to wear. The brand has since grown to include everything from loungewear and PJs to jersey dresses and swimwear too, while the underwear is as inclusive as it comes thanks to extended sizing and nine different nude shades.
Rosie for M&S
Best: Celebrity lingerie brand
Size range: UK 6–28; 30A–42H
Must-have: Silk & Lace Wired Bra
Rosie Huntington-Whiteley's underwear line for M&S is phenomenally successful in the UK. As she told Ashley Graham in 2019 on her podcast Pretty Big Deal, it's estimated that 'one in three women are wearing an M&S bra and one in those three is a Rosie bra.' Those are some serious numbers! The then-Victoria's Secret model, who pitched the idea to M&S back in 2012, tempered the department store's basics-focused designs with a healthy dose of allure. The result is comfortable but feminine and flirty, with sets made from luxurious silk and lace, and prices starting from as little as £10.
Rixo X Stripe & Stare
Best for: Sustainable, fashion-forward undies
Size range: XS–4XL
Must-have: The Leopard-Print Polo Bodysuit
Sustainable lingerie label Stripe & Stare has teamed up with everyone's favourite British dress brand Rixo on a limited-edition collection just in time for Valentine's Day. Rixo's first foray into underwear sees its signature hand-drawn prints come into their own: high-rise knickers, lace-trimmed briefs, bralettes and pyjamas are all adorned with playful stripes, spots, love-hearts, florals and leopard print. The focus is on comfort and wearability here. There are no underwires in sight, nor thongs, and the bodysuits double as effortless daywear – just add jeans.
Understatement
Best for: Inclusive, supportive sets
Size range: XS–XXL
Must-have: Mesh Balconette
For too long, the lingerie industry has forced us to choose between style and practicality, with few brands offering good-looking underwear that offers proper support and inclusive sizing. Cue Understatement: the female-founded, Swedish lingerie brand combining contemporary style with uncompromising comfort. Here, balconettes and bralettes come in a rainbow of bold lace hues, all without rib-digging underwiring or thick, ugly shoulder straps. Briefs are frilly and filigree, and even the swimwear is note-perfect, with cups large enough to give proper coverage and made from ECONYL® that gives remarkable stretch. Even better, everything on-site is modelled by a truly representative range of people, with Photoshop firmly on the banned list.
Bluebella
Best: Female-founded lingerie brand
Size range: UK 6–20; 32A–40F
Must-have: Rosalie Short Chemise
British label Bluebella was founded in 2015 by Oxford graduate Emily Bendell. Sales have skyrocketed since, with Bendell working to secure female investors and winning over stockists such as ASOS, Selfridges and Victoria's Secret. The label recently collaborated with British golden girl Ashley Williams on a punky range of pyjamas and undies, and has since expanded its more classic main collection too. We're loving the crystal-encrusted bralettes and eyelash lace camisoles that are far too pretty to be hidden beneath clothes.
Agent Provocateur
Best for: Sexy lingerie
Size range: UK 6–14; 30B–38D
Must-have: Mercy Corset
Agent Provocateur was founded in 1994 by Joseph Corré, the son of Vivienne Westwood. The clue is in the name when it comes to this brand: it's provocative, alluring and overtly sexy, embracing and owning sexuality while celebrating the female form. Talking of bodies, we're pleased to see that the brand has recently stepped up its game diversity-wise, too, with models of different shapes and sizes on the site. As for the designs, you can expect to find every lingerie style imaginable: think basques, bras, garter belts, chemises and thongs in everything from leopard print and lace to cut-out satin and crystal-embellished mesh.
Intimissimi
Best for: Affordable lingerie
Size range: 32B–40C; S–XL
Must-have: Modal Cashmere Ultralight Jumper
Founded in 1996, Italian lingerie brand Intimissimi is a pillar of the upper high street around the globe. The affordable underwear label is a go-to everything from shapewear solutions and everyday T-shirt bras, to luxe lace-trimmed and silk-satin lingerie. The brand also has an impressive list of celebrity collaborations under its belt: Irina Shayk, Gisele Bundchen, Sarah Jessica Parker and, most recently, Jennifer Lopez.
Lemonade Dolls
Best for: Subscription lingerie
Size range: UK 6–24; 30A–44G
Must-have: Signature Lace Bralette
The female-founded lingerie brand Lemonade Dolls launched just a few years ago in 2019, and immediately made inclusivity its USP. Underwear sets are available in sizes UK 6-24 and they even offer a specific 'fuller bust' subscription. Memberships are totally optional – you can still buy one-off sets – but they are economical. From as a little as £10 per month, you'll get a set sent straight to your door.
Cou Cou Intimates
Best for: Cotton undies
Size range: XXS–XXL
Must-have: Pointelle Mid-Rise Thong
You know those pointelle-knit thermals you used to wear as a kid? Well now they're officially cool again, thanks to Cou Cou Intimates. The lingerie brand launched in 2017 with a clear USP: cute cotton undies, made from 100% GOTS-certified organic fibres that are not only sustainable and compostable, but better for gynaecological health too. From the ditzy-print camisoles to the high-leg bodysuits and lace-trimmed slips, this is the kind of sultry-but-wearable 'lingerie' women can actually wear comfortably.
Dorina
Best for: Affordable, inclusive underwear
Size range: XS–3XL, A-G cup
Must-have: The Origins lace bodysuit
Dorina is the German lingerie brand that's been kicking around since 1968. It's safe to say the design team knows its stuff then. Stocked at La Redoute, ASOS, Zalando and Amazon, this dependable underwear label is a go-to for everything from affordable shapewear and T-shirt bras, to sultry stretch-lace undies and bodysuits that double as 'going out' tops. What we love best about Dorina is not that price point (starting from £12.99) but the inclusivity – shop sizes UK 8 to Uk 20, and bra cups going up to a 46G.
Spanx
Best for: Shapewear
Size range: 32A–40DD; XS–3XL
Must-have: Everyday Shaping Shorts
Thanks in large part to Kim K's SKIMS launching and the recent trend for body-con and naked dressing, shapewear is making a comeback. So, naturally, we couldn't make an edit of underwear brands without including the OG: Spanx. You can expect to find nude coloured control pants – forever in our hearts thanks to Bridget Jones – but also more alluring lace iterations, alongside figure-smoothing shorts, basques, bodysuits and comfy bralettes.
Victoria's Secret
Best for: affordable, inclusive one-stop-shop
Size range: 30A–40DDD; XS–2XL
Must-have: The Coconut Lace Cami (pictured) that taps into current underwear-as-outerwear trends
Victoria's Secret has had a facelift in recent years. Having shed its 'you can't sit with us' reputation and halted those controversial fashion shows, the lingerie brand is back with a new look. We were sceptical at first, but VS has really come through. Its stores now feel like a welcoming place open to all and the diverse imagery is more beautiful than ever before. Sizes are inclusive and there's a focus on comfort as well as allure – we couldn't recommend the comfy Cloud bras more.
Dilara X Boux Avenue
Best for: designer collaboration
Size range: 32B–38DD; 6-14
Must-have: Dua Lipa's Good Time Girl bra, £30
Dilara Findikoglu is the Turkish-born designer who, having not made it into Central Saint Martin's grad show line-up ten years ago, put on a guerrilla catwalk show of her own outside campus. Fast-forward to 2025 and she's part of the LFW furniture; and her gothic designs are loved by the likes of Madonna, Rihanna and Lady Gaga alike. Her lingerie collection with Boux Avenue taps into all of the house codes with corsetry, lots of lacing, pleated peekaboo tulle and plenty of buckles. With prices starting from £26, this collab is giving Dilara fans the chance to buy into the brand for less.
Nudea
Best for: Basics
Size range: 30A–40GG; XS–XL
Must-have: The Boss Stretch Bra
Nudea is the new sustainable lingerie brand you need to bookmark now if you're looking for brilliant basics. The label is B-corp certified, carbon neutral on shipping, creates underwear made entirely from recycled materials and donates 1% of every sale to charity. If that hasn't convinced you to browse the brand's undies, the level of comfort should seal the deal: its 'Boss' bras are the next best thing to being naked.
Calvin Klein Underwear
Best for: Logo lingerie
Size range: XS–XXXL
Must-have: Modern Logo Thong
When Calvin Klein Underwear burst onto the scene in 1992 (with that iconic Kate Moss and Mark Wahlberg campaign), its menswear-inspired designs were a breath of fresh air. The logo-jacquard band is still going strong today, along with the comfy jersey fabrications and boyish cuts. If you're looking for something fuss-free to wear day-to-day, or have a profound aversion to anything underwired, this brand is your best bet.
Stripe & Stare
Best for: Sustainable lingerie
Size range: XS–4XL
Must-have: The Original Knickers
Female-founded lingerie brand Stripe & Stare has been making waves ever since it first debuted its eco-friendly knickers back in 2017. Made from sustainable jersey fibres spun from wood pulp, each pair is fully biodegradable – just remember to remove the lace trims when composting. The brand claims it makes 'the world's comfiest knickers' that will never give you the dreaded wedgie; and while we were suspicious at first, we can vouch that these statements are indeed true. Plus, who doesn't love the throwback feels of girlish love-heart print and weekday multipacks?
Coco De Mer
Best for: Seductive styles
Size range: XS–XL; 30D–36E
Must-have: Athena Balcony Bra
Founded just over twenty years ago by Lucy Litwack, Coco de Mer was one of the first brands to celebrate female pleasure, reframing erotica in a wholly indulgent, luxurious light. Now, the brand is a go-to for sexual wellness products, toys, and lingerie that combines seductive details with beautiful fabrications. Expect liquid-satin slips with body-contouring cutaways, feather-fine lace bras and bodysuits that master the art of conceal-and-reveal.
Hanky Panky
Best for: Stretch lace
Size range: XS–L
Must-have: Signature Lace Thongs
For barely-there everyday underwear that still looks – and feels – special, look no further than Hanky Panky. The New York brand has been crafting colourful knickers and comfy bralettes in its signature stretch-lace ever since the Seventies. Sets come in a rainbow of colours, and make for an excellent gift thanks to their failsafe one-size-fits-all construction.
Commando
Best for: Seamless lingerie
Size range: XS–XL
Must-have: Butter Stretch Modal Briefs
One of the first champions of seamless non-VPL underwear, Commando has gone from strength to strength since it launched 19 years ago. Its USP is invisible, neutral pants and bralettes, and basics like thong and turtleneck bodysuits. You might not know it, but the intimates brand has a huge celebrity following, too. Thought Rihanna was naked underneath that sparkling Adam Selman gown at the 2014 CFDA awards? Think again: she was wearing a nude Commando thong. Jennifer Lopez, Gwyneth Paltrow, Gigi Hadid, Karlie Kloss, Kendall Jenner, Zoë Kravitz and Priyanka Chopra are also fans.
Eberjey
Best: Comfy lingerie brand
Size range: XS–XL
Must-have: Mia Bralette
You probably know Eberjey for its cult modal pyjamas, but did you know the brand does beautiful lingerie, too? When its female founders launched the label in 1996, they set out to make intimates for women first and foremost, rather than designing through the lens of the male gaze. Naturally, then, Eberjey's underwear is all about putting comfort first, with hardware-free, soft-cup bras and comfy stretch-lace. These everyday pieces just so happen to be incredibly pretty too. Win, win.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
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