Store Openings: Every Flagship, Pop-Up, And Designer Boutique Opening You Need To Know About
Start planning all your shopping trips right here
While shopping online is super useful for tracking sales, trying things on at home, and hunting down long lost vintage pieces, there is something unbeatable about an in-store experience. Whether it be helpful staff, gorgeous interiors, or perfectly-curated rails, a good boutique or shop can really make or break a purchase. So, with that in mind, we've decided to keep you in the loop with the newest store openings from your favourite designer brands to help you plan your next retail therapy trip into town.
Mejuri's 'Puffy' Pop-Up Arrives In Selfridges, February 2024
Fine jewellery mecca Mejuri has set up (another) shop in Selfridges. To celebrate their Puffy Charlotte Enamel Ring in Apricot and the Heirloom Puffy Charlotte Ring in 14k gold Citrine (both exclusively available at the pop-up), the 'puffy' themed space looks as inviting as the jewellery is beautiful.
Open in Selfridges at 400 Oxford St from January 29- March 17.
HAY Pop-Up Arrives In Selfridges, January 2024
Interior obsessives rejoice! HAY – the revered Copenhagen-based lifestyle brand co-founded by husband and wife Rolf and Mette Hay – has opened its largest UK destination at Selfridges London. Customers are invited into the immersive HAY apartment: much like HAY House in the Danish capital. And, yes, there's plenty of its cult colour crates in a plethora of colours.
Open in Selfridges at 400 Oxford St from January for seven months.
Max Mara unveils Fluffy Residence Pop-Up, December 2023
To celebrate a decade of the iconic Teddy Bear Coat, designed by Creative Director Ian Griffiths, Max Mara has unveiled the Fluffy Residence in London.
Fashion lovers can embrace all things teddy in the immersive pop-up in Covent Garden where everything, and we mean everything, is fluffy.
Open 10am-8pm, December 16-26 (excluding December 25), booking not necessary but recommended.
Dior Opens Sloane Street Boutique, July 2023
Dior has opened a new boutique store on Sloane Street in London, and we couldn't be more excited for a summer of luxury shopping. Spread over three floors, the boutique's decor is inspired by 30 Montaigne, the birthplace of Dior in France. Expect to be enveloped in interiors of white, cream and a mirrored motif on the staircase.
Mejuri Opens Covent Garden, London, Store And Piercing Studio, June 2023
Mejuri's second UK store, in Covent Garden, has just opened. All white and chrome surfaces in the main jewellery store, our favourite part is the avocado green, but totally chic, piercing studio - a far cry from the grotty back room of a tattoo parlour we foolishly got pierced in during our youth.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
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