Mulberry celebrates all things British

Celebrating everything from the sublime to the obscure, Mulberry’s Brilliant Britain guide book, a ‘love letter’ to the nation launched in Mulberry stores today along with a new website (http://www.brilliantbritainguide.com).

‘Mulberry is a brand rooted it British heritage,’ says Mulberry’s Chairman Godfrey Davis. ‘With our factory in Somerset [and] our apprenticeship schemes, our commitment is to the preservation of luxury craft and innovation.’

Which is why they kicked off the launch with the most British of meals – a hearty breakfast. As bacon rolls, pancakes and smoked salmon were passed around the handbag department of Harrods (an iconic British store), a crew of 70 year old Scottish, knitting grannies were hard at work producing the AW12 tassel scarves in the heart of the store.

Celebrating everything from Whitby fish & chips and Shakespeare’s Globe to window displays and Vivienne Westwood, the constantly-evolving website is the perfect ending to a Jubilee and Olympic filled year.

‘This is so much more than the Mulberry brand,’ says Brilliant Britain’s editor, Henrietta Thompson. ‘We’ve got everything from Harrods to a tiny florist included. What’s really interesting is it can’t be controlled. The idea from the start was to give it to the nation to keep it going.’

With 16,000 visitors in its first two days, the nation has clearly taken note.

While the public can get involved and ‘award a rosette to anyone anywhere that you think is brilliant’, Mulberry has also got a few of its famous friends involved.

Yasmin Se