If Mytheresa's annual Black Friday extravaganza isn't currently on your radar, you're going to want to change that – and stat.
The market might be flooded with cut-price fashion deals spanning the whole of 'Cyber Weekend', but this German luxury fashion platform is home to the ELLE UK team's most brag-worthy designer finds. Seriously: the whole team maxed out their shopping budgets here last year, and they're all currently doing so again right now.
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Since the e-commerce site so rarely has sales this major, it's truly a treat when they do come around – and trust us, they do not mess around. Just ask one ELLE UK editor who smugly scored a bunch of The Row's wardrobe classics at 80% off last year... Intrigued? You should be.
MyTheresa Black Friday: ELLE's Top Picks
- The tote bag: Coperni Swipe Large Leather Tote, was £690, now £483
- The timeless blazer: The Frankie Shop Lyra Oversized Blazer, was £305, now £191.70
- The versatile clutch: Tove Large Satin Clutch, was £625, now £337.50
- The gold hoops: Jil Sander DW5 Earrings, was £360, now £194.40
- The dream jeans: Victoria Beckham High-Rise Wide-Leg Jeans, was £465, now £292.50
To help you make the most of the big day(s), here's the ELLE editors' guide to Mytheresa's 2024 Black Friday sale, featuring the cult pieces and forever investments you'll have to fight us for today.
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Mytheresa's Black Friday sale: The low-down
Lucky for us, Mytheresa has historically delivered significant discounts both on Black Friday itself and over the whole 'Cyber Weekend'. And we're glad to report that 2024 is no exception; this year, the event is taking place from November 29 all the way through to December 2, with up to 50% off some seriously major brands and cult fashion pieces.
There are a some major offers live on the site, including up to 70% off the likes of Coperni, Victoria Beckham, Ganni and more. There's also an extra 10% off selected items, so keep your eyes peeled.
The Cult Buys
If you ask any fashion editor, they'll tell you Mytheresa undoubtedly has the best collection of cult pieces in its edit every season. Whether you're a fan of Marine Serre's revived deadstock jersey or Jil Sander accessories, there are serious brag-worthy buys to be found here (if you're quick).
The Bridal Edit
Impending nuptials? There are already so many sublime bridal options in the Mytheresa Black Friday sale, from Alex Perry's show-stopping corsetry to Rixo's dancefloor-ready feathers – not to mention Mach & Mach's glittery heels, which are perfect for walking down the aisle in.
The Party Pieces
Dresses! Bags! Shoes! Jewellery! There are always so many extremely fun pieces to be found in the Mytheresa sale, each one crying out for a turn on the dancefloor. As the festive invites start to roll in, Black Friday is the perfect time to snap up some scene-stealing designer items at a fraction of the usual price. These are the party pieces we're already eyeing:
The Wardrobe Staples
Investing in high-quality capsule wardrobe pieces like a camel coat, leather knee-high boots and beautifully cut jeans is always a good idea – and this is your chance to do so for much less than usual. Quiet luxury brands like The Row, Toteme and TOVE are the ones to keep front of mind, and we're hoping for some good deals on our favourite denim brands, too.
What should I buy in Mytheresa's Black Friday sale?
Whether in a flash designer sale or not, don't be pressured into panic-buying this Black Friday. Not only is overconsumption so not chic, but your wallet won't thank you for over-stretching either. No-one likes buyer's remorse.
If you still are unsure, consider wardrobe staples and/or statement pieces that have the ability to transform your closet – be it a trench coat, great pair of boots or even a focus-stealing dress for that wedding you have looming.
This is also a great time to treat the people you love, so make a list of those you need to buy Christmas presents for, and see if any pieces fit the bill.
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Roberta Schroeder is the Senior Ecommerce Editor at Harper's Bazaar, ELLE and Esquire, overseeing shopping strategy and content across fashion, beauty, and travel. Roberta has reported on everything from market-leading skincare brands to the world’s most iconic fashion pieces, while also regularly updating a range of shopping guides, including LED masks, heritage cashmere brands and niche new dress brands to know.
Roberta has more than 15 years' experience in the luxury sector, spanning editorial consultancy, trend forecasting and journalism. Over the years, she has worked for global brands including Farfetch, Chanel, and Vogue.
When not testing beauty products, trialling trends and curating content that spotlights the very best in fashion and beauty, Roberta can usually be found trawling resale sites and vintage stores for a long-coveted designer find. Follow Roberta on Instagram at @roberta__schroeder
Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
