It might only be April, but 2022 has already had its fair share of high-profile designer collaborations – with the likes of Yeezy Gap By Balenciaga, Manolo Blahnik X Birkenstock and Adidas X Gucci all announced in the past few months alone. Not that we're complaining – but suffice it to say that it takes rather a lot to get us excited about a new collab nowadays.
Here's one that did take us by surprise, however, and fill us with delight too: Ganni X Juicy Couture. A most unlikely of pairings on the surface, but one which will no doubt result in some of the most desirable pieces of the year so far. It's only just dropped online and in-store – and it's bound to be a sell-out.
Shop Ganni X Juicy Couture
GANNI X JUICY COUTURE Zip Hoodie
GANNI X JUICY COUTURE Straight-leg Drawstring Sweatpants
GANNI X JUICY COUTURE Mesh Ruched Halter Top
GANNI X JUICY COUTURE Logo Cap
GANNI X JUICY COUTURE Zip Turtleneck Sweatshirt
The 13-piece collection includes t-shirts, caps, dresses and cute co-ords inspired by the ever-desirable Y2K aesthetic – and featuring a modern mash-up of the two brands' logos which have been playfully intertwined. And yes, there is an especially fabulous version of the classic Juicy velour tracksuit, but not as we've ever seen it before.
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'There are few fashion pieces in the world that are as easily recognised as Juicy Couture’s velour tracksuit - it’s truly a piece of pop culture history and I am super excited for GANNI’s take on it,' says Ditte Reffstrup, Creative Director of GANNI.
'Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration. For the collection, we wanted to keep the essential 2000s mood and LA vibe while bringing some of GANNI’s contemporary Scandi feel to it and I can’t wait for our community to create some new iconic moments in it!'
Think the same off-duty LA cool girl vibes that propelled Juicy Couture to super-stardom in the first place (sparkly rhinestones included), but with organic, sustainable materials and responsible processes.
Now that's a collaboration we can get excited about.
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Clementina Jackson is Acting Site Fashion Editor at ELLE UK, working across news and features, trends, e-commerce and SEO. She was previously Fashion Editor at Cosmopolitan and Women’s Health, and Acting Digital Fashion Editor at ELLE UK, where she was named as a PPA 30 Under 30 award winner for her work on size inclusivity. An experienced fashion, travel and luxury lifestyle journalist, Clementina has also written for Harper’s Bazaar, Vanity Fair, Condé Nast Traveller, Tatler, Red and Italy Segreta.
