While we busy ourselves dream-shopping for next autumn and winter as the outfits make their way down the catwalk, the fashion month street style has filled us with inspiration for now.
And at Milan Fashion Week there's been one clear winning accessory, toted by many of the fashion-lovers who have flocked to the Italian city this past week – the Ferragamo Hug Bag.
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The bag, available in a range of sizes and styles, was seen on the arms of so many people on the Italian streets that we lost count of how many times it caught our eye. It made a good few appearances during London Fashion Week, too.
It should come as no surprise, given the bag is famed for its versatility and practicality. First released in 2023, it features adjustable and removable straps, and can be worn as a shoulder bag, cross-body or even slouchily tucked under the arm.
Here at ELLE UK we also rate it highly as a work bag, thanks to its dimensions big enough for a laptop and classic style that will stand the test of time. We're also fans of the internal pockets to help keep us organised on our office days. Not to mention it's chic enough to elevate even the simplest of office ensembles.
Shop the Ferragamo Hug Bag
Ferragamo Hug small embellished textured-leather shoulder bag
Ferragamo Hug suede tote
Ferragamo Hug embellished metallic leather shoulder bag
Ferragamo Hug medium leather tote
Ferragamo Hug Grainy small embellished textured-leather tote
It's not just in Milan that the bag has been picking up fans, either. New research has heralded the Ferragamo Hug the 'must-have designer bag of the season'. Searches for the bag have risen by 23% in the last three months alone, and it's one of the most-discussed bags on Instagram too, with thousands of mentions and celebrity fans including Kylie Jenner. All signs that point firmly to this being the 'It Bag' of 2025. Net-A-Porter, here we come...
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