Since its launch in 2009, ME+EM has fast become a fashion editor favourite. With its accessible mid price point, the brand lives by an ethos of 'intelligent style', offering wardrobe staples that marry comfort and fit with timeless appeal.
Helmed by founder Clare Hornby, the brand uses a '3F' philosophy of 'flattering, functional and forever', aiming to produce items that will endure. It has an eye on sustainability too, with organic cotton, recycled fibres and responsibly sourced wool used alongside circular design practices.
ME+EM has gathered many a famous fan, with the likes of Daisy Edgar-Jones, Phoebe Dynevor, Leighton Meester and the Princess of Wales favouring its forever-chic, soft power pieces.
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The brand has made waves in the political sphere too, with Lady Victoria Starmer choosing to walk into Number 10 Downing Street the day after the 2024 general election in a Labour-red fluid crepe midi-dress (leading to a 300% spike in visits to the website) and Angela Rayner opting for a green trouser suit the day she was appointed deputy prime minister, and an orange ME+EM dress for her first cabinet meeting.
As author and fashion educator Andrea Cheong tells ELLE UK: 'The quality of the construction is really high – you’ll see bias binding around zips, French seams, pin-tucking and things are lined. I’m surprised to see the levels of details they have in their designs, particularly in the summer collection, given the price point,' noting that they could 'easily' charge what Joseph does.
In 2022 and 2023, ME+EM was named as one of Britain’s fastest-growing private companies in the Sunday Times 100 list and in 2024 the brand announced sales of £120 million, which was a 46% year-on-year increase.
It has now launched its summer sale, and with items up to 50% off, it's the perfect time to invest. Below, our edit of the best buy-now, wear-forever pieces to add to basket.
Shop The ME+EM Summer Sale
The Summer Dress
The Summer Blouse
The Wedding Guest Dress
The Workwear Essentials
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Esther Coombes is the Senior Ecommerce Editor at Harper’s Bazaar, ELLE and Esquire, overseeing luxury shopping content across fashion, beauty, travel and homes. She graduated from London College of Fashion with a First Class BA in Fashion Journalism in 2010, and has since worked at Marie-Claire, Easy Living, GLAMOUR and Women’s Health.
She held positions as Senior Fashion and Beauty Executive, Senior Lifestyle Executive and Content Lead during her nine years at HELLO! and HELLO! Fashion, creating editorial and branded content across the lifestyle sector and interviewing talent and experts including Lisa Eldridge, Jo Malone and Katie Jane Hughes for print and digital features.
With exacting standards and a critical eye for editing new launches, she enjoys recommending readers best in class products and experiences, be that a glow-giving skin tint, a boutique hotel stay or the perfect slingback stiletto.
In her spare time you can find her at a spin or reformer class or streaming the latest zeitgeisty podcast or television drama. You can follow Esther on Instagram at @esthercoombes.
