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These Are The Cult Items Of 2024, According To These Fashion Insiders

Whether you're shopping the January sales or your own wardrobe, these are the 15 items buyers and trend specialists are predicting will be big in 2024.

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cult items 2024
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If you're anything like us at ELLE HQ you're taking the new year as an opportunity to sort through your wardrobe. And once you've sent all your broken and ill-fitting pieces to be restored and altered, donated a bag or two to your local charity shop, and listed a handful of items on your resale site of choice, it's time to look forward to your big 2024 purchases.

With all the designer handbags, new jean silhouettes and 'it' shoes to chose from, you'd be forgiven for feeling a little overwhelmed. That's why we turned to our favourite buyers and trend specialists to tell us what trends and key items they predict will be big in 2024.

Whether you're looking to buy new, secondhand, or simply restyle pieces from your own wardrobe, these are the 15 cult pieces fashion insiders are betting on this year.

Citizens of Humanity Horseshoe Raw-Hem Jeans

Horseshoe Raw-Hem Jeans

'We are really backing wide leg denim for SS24 and Citizens of Humanity’s Horseshoe is a modern take on the silhouette. We predict it will be a cult buy this season,' Liane Wiggins, Head of Womenswear at MATCHES.

Toteme Croc-Embossed Leather Mules

Croc-Embossed Leather Mules

'SS24 marks the comeback of the nineties kitten heel, which is reflected in the uplift of options by 73% within our heels category. The must-have kitten heel for the season are Prada’s acid-green silk mules but if you want to get ahead of the trend now, look to Toteme’s croc embossed leather kitten heels,' Liane Wiggins, Head of Womenswear at MATCHES.

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GUESS Gold Handbag

Gold Handbag

'Gold is going to be the must-be-seen-in metallic of 2024. Whether it's a gold lurex sweater (a nod to the glamour of the 70s - from David Bowie to Studio 54, it has that spirit all over it) to gold jeans and red carpet dresses,' Bay Garnett, Vinted's Thrift Advisor.

St Michael Vintage Tennis Dress

Vintage Tennis Dress

'In the summer, I think we will see a lot of white dresses - especially mini dresses. Think tennis whites-meets-1960s swing - it's a hot trend for summer 2024,' Bay Garnett, Vinted's Thrift Advisor.

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M&S Pure Cashmere Charcoal Jumper

Pure Cashmere Charcoal Jumper

'One trend to know in 2024 will be oversized, delicious knitwear kickstarted by Phoebe Philo and her new collection, which features oversized knits with fabulous and subtle utility detailing. These baggy knits can be worn with everything from jeans to throwing over dresses and skirts. It also fits into the ‘grandad' trend, although you can dress it up in a more slouchy, glamorous, under-the-radar way,' Bay Garnett, Vinted's Thrift Advisor.

Miu Miu Prince Of Wales Checked Miniskirt

Prince Of Wales Checked Miniskirt

'The Miu Miu Micro Mini skirt is set to dominate the fashion scene with its bold and daring style,' Tiffany Hsu, MyTheresa's Chief Buying Officer.

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eBay Carel Kina Pumps

Carel Kina Pumps

'Red has definitely been the colour of the season - people have gone crazy for it! It almost feels like something we have just discovered. I definitely see this zoned-in obsession for one colour continuing into the new year, not necessarily just for the colour red, but for a united obsession that will take over fashion, beauty and more,' Amy Bannerman, eBay’s Pre-Loved Style Director.

eBay Vintage Burberry Suit Jacket

Vintage Burberry Suit Jacket

'Tailoring and sharp dressing will continue to rise in popularity in 2024. In the 80s we saw power dressing as a reaction to the recession and we are seeing more people leaning into this way of dressing as we navigate the cost of living crisis. Structured silhouettes and tailoring help consumers walk the walk and express their inner confidence through clothes,' Amy Bannerman, eBay’s Pre-Loved Style Director.

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eBay 1998 Gold Label Couture Vintage Vivienne Westwood 'Tied To The Mast' Corset

1998 Gold Label Couture Vintage Vivienne Westwood 'Tied To The Mast' Corset

'Since Dame Vivienne Westwood sadly passed away, 2023 saw archive Westwood pieces increase in desirability, with the punk aesthetic seeing a big resurgence and I don’t see this slowing down for 2024. We’re expecting to see more and more people seeking pieces from this iconic British designer, and luckily for them, eBay offers a selection of some of the rarest Vivienne Westwood finds - from handbags, to clothes and accessories,' Amy Bannerman, eBay’s Pre-Loved Style Director.

THE ROW Margaux 17 Leather Tote

Margaux 17 Leather Tote

'The SS24 runways offered an extraordinary introduction to 2024 trends, but at NET-A-PORTER we are excited to see the renewed focus on bags and accessories. The Day Clutch was all over the runways, from Ferragamo to Jil Sander. The Row’s new Margaux iteration to me is timeless, elegant, practical and already the latest ‘it bag’, Libby Page, Market Director at NET-A-PORTER.

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LE MONDE BERYL Luna Suede Ballet Flats

Luna Suede Ballet Flats

'At NET-A-PORTER sales of flat shoes have soared by nearly 20% compared to last year and we do not see this popularity slowing down any time soon. Driven by the cult Alaïa ballet flats and new brand, Le Monde Beryl, these suede ballet flats in particular are extremely chic,' Libby Page, Market Director at NET-A-PORTER.

LIBEROWE + NET SUSTAIN Vera Skirt

+ NET SUSTAIN Vera Skirt

'For ready-to-wear, we couldn’t help but notice the hems rising higher and higher. The incredibly minuscule shorts, the short suit, and the shift dress across multiple collections. The balance of these hemlines with the resurgence of flat shoes nods to the preppy undertone that came through from the collections. For the person looking to reveal a little leg in a more understated way (that’ll be me), we have the flirty skirt, demonstrated by this incredibly cute number by Liberowe,' Libby Page, Market Director at NET-A-PORTER.

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Depop Simone Rocha Ballet Platforms

Simone Rocha Ballet Platforms

'We’ll continue to see ballet flats as a cult item in 2024, with searches already up 428% on Depop. Although balletcore had a big moment in 2023, with searches up 199%, in 2024 we’ll see ballet flats being worked in to play with established uniforms to add a whimsical touch to the practical.

While the balletcore trend offered an escape into the simpler joys of our youth, 2024 is ushering in a wave of realism that we’re calling Post Romance, with ribbons adorning the mundane, and red as the new pink. Ballet flats are the perfect statement footwear to get this look, as classic designs are reworked through details such as buckles to offer an edgier take on the trend,' Agus Panzoni, Depop's Trend Specialist

Depop Vintage Adidas Sports Jersey

Vintage Adidas Sports Jersey

'A continuation of the 'blokecore' and 'blokette' trends we saw in 2023, the sports jersey will be a top trending item in 2024 with searches for brands such as Adidas already up on Depop.

The influence of sport remains a strong force in streetwear staples for 2024, however we’ll see these aesthetics broadening in the year ahead. Buyers are remixing more high-fashion elements with sporty styles into a trend we’re calling Sports Quest, as the streetwear community experiments with garments that were designed for function over fashion,' Agus Panzoni, Depop's Trend Specialist

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Depop The Frankie Shop Women's Shirt

The Frankie Shop Women's Shirt

'Button-up shirts are a wardrobe staple that will never go out of style, but the humble shirt will be revived into a cult item for 2024 - in fact, we’re already seeing an 112% increase in searches on Depop.

They’re an incredibly versatile piece that can lend themselves to multiple trends, so styling is key. One of the top trends we’re predicting for 2024 is Sleaze Academia, in which pieces typically associated with academic uniforms are subverted - think fitted button-ups skewed with pins, cutouts and awkward layering.

Another top trend for the year ahead is Lazy Luxe, in which classic formulas and muted colour palettes are brought up to date by playing with proportion and deconstruction. For this trend, the timeless button-up plays a key role - but think more relaxed styles, with draped details to add layers and interest,' Agus Panzoni, Depop's Trend Specialist.

Headshot of Daisy Murray
Daisy Murray
Digital Fashion Editor

Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.

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