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These Are The Cult Items Of 2024, According To These Fashion Insiders
Whether you're shopping the January sales or your own wardrobe, these are the 15 items buyers and trend specialists are predicting will be big in 2024.

If you're anything like us at ELLE HQ you're taking the new year as an opportunity to sort through your wardrobe. And once you've sent all your broken and ill-fitting pieces to be restored and altered, donated a bag or two to your local charity shop, and listed a handful of items on your resale site of choice, it's time to look forward to your big 2024 purchases.
With all the designer handbags, new jean silhouettes and 'it' shoes to chose from, you'd be forgiven for feeling a little overwhelmed. That's why we turned to our favourite buyers and trend specialists to tell us what trends and key items they predict will be big in 2024.
Whether you're looking to buy new, secondhand, or simply restyle pieces from your own wardrobe, these are the 15 cult pieces fashion insiders are betting on this year.
Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.


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