Update 12/8/21: Blue Ivy, Rumi and Sir Carter Star In Beyoncé's New Ivy Park Campaign
Six months after Blue Ivy 'inserted herself' into her mother's Ivy Park shoot, the tactical move appears to have worked as Beyoncé and Jay-Z's eldest daughter has been cast in the brand's latest campaign too alongside her younger siblings.
As confirmed with her recent Harper's Bazaar cover interview, Beyoncé has expanded her athleisure partnership with adidas into kidswear for the 'Rodeo' drop of her collection.
And alongside several children that star in the video campaign released on August 11, so do Beyoncé's kids.
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Blue Ivy reprises her starring role by matching with her mother in lilac hoodies with cow print leggings
We see Blue again, this time joined by her little sister Rumi, who Beyoncé carries with the three Carter-Knowles women wearing blue.
And finally, Beyoncé an Jay-Z's son Sir appears, wearing an adorable cowboy style blue hat while the Grammy-winning singer bounces him on her hip.
Matching outfits with her children is something Bey loves to do, telling Bazaar: 'I’m excited that Ivy Park x adidas will now feature kids’ clothing with this drop. On our family vacations, we love to coordinate our outfits. My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match. So, it is a natural progression for Ivy Park to introduce a selection of key silhouettes in children’s sizing.'
Original story 18/2/21: Blue Ivy 'Inserted Herself' Into Beyoncé's Photo Shoot And This Is The Confidence Level We Aspire To
If Beyoncé - the woman who encouraged us all to love our Bootylicious bodies, proudly told the world she 'woke up like this', channels a stage persona called Sasha Fierce and has songs like 'Diva', 'Feelin' Myself' and 'Run The World' - was the primary female role model in your house every day, you would hope to take on board some of her advice when it comes to confidence, independence and self-worth.
And, it seems like nine-year-old Blue Ivy Carter has indeed taken these valuable lessons from her mother.
The eldest daughter of Beyoncé and Jay-Z already has a Grammy nomination to her name, an NAACP image award, songwriting credits on both of her parents' albums and now she's starred alongside her mother in the star's latest Ivy Park X Adidas campaign.
Over the past few days, the Destiny's Child alum has been teasing the latest winter drop of her athleisure line, aptly called 'Icy Park', in which she stars alongside model Hailey Bieber, songwriter Kaash Page and rapper Gucci Mane.
However, a quick glimpse at a new video of the campaign and you'll spot Blue Ivy dressed in the latest collection, which drops on February 19.
Proud mother and grandmother Tina Knowles-Lawson shared clips of the campaign which features Blue dancing and posing in her 'Icy Park' get-up, before revealing that the child was not initially cast to be part of the shoot.
'She inserted herself into this shoot,' Knowles-Lawson explained on Instagram. 'No, she was not supposed to be in it! She was just hanging out and got dressed and I guess she said "I'm not gonna tell you what I could do I’m gonna show you."
'I love that aggressive spirit My Blue Blue!'
Well, Tina, so do we. And thank you to Blue Ivy for teaching us the way... our colleagues better watch out in our next Zoom meeting, that's for sure.
SHOP ADIDAS X IVY PARK FROM FEBRUARY 19
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Olivia Blair is Entertainment Editor (Luxury) at Hearst UK, working across ELLE, Esquire and Harper's Bazaar. Olivia covers all things entertainment and has interviewed the likes of Margot Robbie, Emma Stone, Michaela Coel and Ryan Gosling over the years.
