The Duke and Duchess of Cambridge have received a major makeover - a social media makeover, that is.
A quick look at their Instagram account today and you'll see the pair have changed their original @kensingtonroyal handle to @dukeandduchessofcambridge, as well as updated their display photo to one of the pair smiling. The original @kensingtonroyal Instagram account is now private and instructs visitors to: 'Visit @DukeandDuchessofCambridge for official account.'
While their Twitter handle @kensingtonroyal remains, its updated display photo is now the same as the Instagram account's.
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The changes come days after the couple celebrated their 10th wedding anniversary and shared several images of themselves on their social platforms to mark the special occasion.
On Wednesday, May 5, the royal couple also announced the launch of their new YouTube channel on their social media platforms with a compilation video featuring clips of the pair at a number of royal events over the years. The account already has over 222,000 subscribers when this article was published.
The video starts with Prince William cheekily telling his wife: 'Be careful what you say now because these guys, they're filming everything.'
Middleton replies, mid-laughter: 'I know!'
The more intimate clips of the couple show Prince William serving spaghetti and the Duchess interacting with children, as well as the pair making an appearance on red carpet events together. 'Better late than never - we're now on @YouTube 🎥 Link in bio, [sic]' reads the video's caption.
At one point, the mother-of-three is also seen instructing her husband not to roll his 'R's' while filming their recent St Patrick's Day video.
Though the YouTube channel may be new, the royal couple has been releasing videos of themselves and their family for quite some time. Most recently, in honour of their tenth wedding anniversary, the Duke and Duchess of Cambridge released a sweet video of themselves and their children, filmed at the family's country home, Anmer Hall.
The Duke and Duchess posted the video alongside a heartfelt message which read: 'Thank you to everyone for the kind messages on our wedding anniversary. We are enormously grateful for the 10 years of support we have received in our lives as a family. W & C.'
They are not the first of the royals to set out on a YouTube endeavour. The Queen launched her own channel on the platform in 2007 to promote the British monarchy. The concept of video-sharing was reportedly explained to her by her granddaughters, Princesses Beatrice and Eugenie.
In September 2020, Prince Charles launched RE:TV - a content platform for short films with the Duke of Cornwall working as editor-in-chief. The platform came as a result of his Sustainable Markets initiative as a way to 'inform and inspire audiences about sustainability'.
The Duke and Duchess of Cambridge's new channel is set to provide royal watchers and fans with even more family-focused content mixed with more traditional royal footage.
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