Setting the hearts of fashionphiles in the capital alight, Harry Styles today made his return to the London Fashion Week FROW, to attend his close collaborator Steven Stokey-Daley's SS25 show.
Sandwiched between British Vogue's Laura Ingham and the imitable Anna Wintour – who was draped in a Kamala Harris scarf, no less – Styles proved his fashion credentials on the front row. Other VIP guests of today's S.S. Daley show included Emma Corrin and Bridgerton's Golda Rosheuvel.
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Of course, Style's connection with Stokey-Daley's namesake brand runs deep. Styles’ working relationship with the Liverpool native dates back to 2020 when he was initially introduced to Daley’s craftsmanship via his renowned stylist, Harry Lambert. Lambert announced an open call for emerging designers to submit their work via his social platforms, to which Stokey-Daley applied and Lambert followed up asking for his graduate collection, and the rest, as they say, is history. Styles promptly then wore Stokey-Daley's designs in the video for his 2020 single 'Golden', putting the designer's name and creations firmly on the fashion map.
In January 2024, it was also announced that Styles had become a minority shareholder in Stokey-Daley's brand. While exact details of the deal were kept private, in a statement, the designer said: 'Harry and I have a shared vision for the future of S.S. Daley and we look forward to this new chapter together as we focus on brand longevity and scaling the business into a modern British heritage house.'
Styles first attended London Fashion Week in 2013, where he sat on the front row at Fashion East's SS14 offering.
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Naomi May is a seasoned culture journalist and editor with over ten years’ worth of experience in shaping stories and building digital communities. After graduating with a First Class Honours from City University's prestigious Journalism course, Naomi joined the Evening Standard, where she worked across both the newspaper and website. She is now the Digital Editor at ELLE Magazine and has written features for the likes of The Guardian, Vogue, Vice and Refinery29, among many others. Naomi is also the host of the ELLE Collective book club.
